Amazon Services

Amazon PPC That Drives Revenue, Not Just Clicks

Precision campaign architecture built to lower ACOS and scale profitable growth.

Why It Matters

Most Amazon sellers waste 30–40% of their ad budget every month.

Poor campaign structure, uncontrolled match types, and unchecked irrelevant search terms silently drain your budget without moving your revenue. At OptimTarget, we don't just manage your ads — we build a campaign system from the ground up. One that's structured for your catalogue, optimised for your margins, and refined every single week based on real performance data.

Services Grid

Campaign systems built for cleaner spend and stronger scale.

01

Sponsored Products

Keyword harvesting, bid sculpting, match type strategy.

02

Sponsored Brands

Brand awareness and top-of-search dominance.

03

Sponsored Display

Retargeting and competitor conquest campaigns.

04

DSP Advertising

Programmatic reach beyond Amazon search.

05

ACOS/TACOS Management

Weekly bid optimization tied to profitability targets.

06

Campaign Reporting

Clear weekly dashboards — no fluff, just decisions.

Our Approach

Built on structure. Refined by data. Scaled with discipline.

Campaign Architecture First

Before we touch bids, we fix structure. Clean campaigns by match type, by funnel stage, and by product — so every dollar has a clear purpose.

Weekly Optimisation Cycles

Every week we harvest search terms, adjust bids, add negatives, and test new targets. PPC is never set and forget — we treat it like a living system.

Margin-Tied Bidding

We don't optimise for the lowest ACOS possible — we optimise for the right ACOS for your margins. Profitability always comes before vanity metrics.

Stat Bar

138%

Average ROAS Improvement

29%

Average ACOS Reduction

$180M+

Managed Ad Spend

Unmanaged PPC doesn't just underperform — it actively hurts your organic ranking.

When irrelevant clicks drain your budget, your conversion rate drops. When your conversion rate drops, Amazon's algorithm deprioritises your listing in organic search. Bad PPC creates a compounding problem that goes well beyond wasted ad spend. We fix the root cause, not just the symptoms.

Get a Free PPC Audit

FAQs

Frequently Asked Questions

Everything you need to know before working with us.

For newer accounts with low sales volume, we ask for a minimum 3-month engagement — this is the time needed to show meaningful results. That said, most of our clients stay with us for 12 months or more, because consistent Amazon growth takes time and we deliver it.

We currently manage accounts across the US, UK, Germany, Australia, and UAE. We also support other European marketplaces including France, Italy, Spain, and the Netherlands.

Early wins — such as fixing suppressed listings, resolving account health issues, or improving campaign efficiency — often appear within the first 2–4 weeks. More significant revenue and margin improvements typically build over 90 days as optimisations compound.

Our pricing is based on the scope of services and the size of your account. For full account management, we offer either a fixed monthly fee or a commission-based model on gross sales. We'll recommend the right fit after your strategy call.

We request user-level permissions through Amazon's built-in user management system — the same way you'd add any internal team member. We never ask for your login credentials, and you can revoke access at any time.

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Who It's For

Built for brands that want paid media to behave like an asset, not a cost center.

You're spending $3K–$500K/month on ads and feel like you're not getting the return you should.

You've tried managing PPC yourself or with a previous agency and the results were inconsistent.

You want clear weekly reporting that shows exactly what's working — and what we're doing about what isn't.

If that sounds like you, let's talk. No hard sell — just an honest look at your account.

Book a Free Strategy Call