Keyword Fragmentation
More than 400 keywords were floating without any meaningful grouping, which meant spend, organic strategy, and listing intent were all working against each other.
Partner Case Study
Vitality Extracts · Essential Oils & Wellness · Amazon
From scattered visibility to a dominant wellness brand — built on strategy, not luck.
See the Results
$38K → $612K
Revenue
8.4%
TACOS Year-End
1,100+
Indexed Keywords
Top 3
In 3 Subcategories
A wellness brand with real products — but invisible on Amazon.
Vitality Extracts had the hard part already solved: strong essential oils, wellness products customers loved, and a hero hair serum with genuine repeat-purchase potential. But inside Amazon, the brand had almost no meaningful visibility, weak discoverability, and no structured path for shoppers to understand the full product range.
Instead of a ranking system built around buyer intent, the account was operating on scattered assumptions. There was no keyword architecture, no category-specific ownership strategy, and no brand experience strong enough to turn first-time traffic into long-term momentum.
Competing in a crowded wellness category with no foothold.
Listing Quality Gap
Hair Envy serum had fewer than 200 indexed keywords, leaving an otherwise strong product almost invisible across the searches that should have been driving category share.
No Brand Architecture
The storefront was generic, disconnected, and offered no cross-sell logic, so even engaged shoppers had no guided way to move deeper into the brand.
Own the niche first, then expand.
01
Subcategory domination
We focused first on aromatherapy, hair serums, and frankincense instead of trying to win everywhere at once. The goal was to lock in rank, relevance, and authority where the brand had the clearest right to win.
02
Rebuilt listings
Hair Envy moved from roughly 200 indexed keywords to more than 1,100, supported by a fully rebuilt listing structure that lifted conversion by 22% and gave Amazon a much clearer map of relevance.
03
Storefront redesign
We rebuilt the brand path around discovery and cross-sell, creating a branded storefront journey that drove 3x more branded search sessions and made the catalog feel like a cohesive system rather than isolated products.
$612K Year-One Revenue. TACOS Under 9%. Brand Built to Last.
$612K
Year-One Revenue
8.4%
TACOS
1,100+
Keywords Indexed
#1–3
In Core Subcategories
Milestones from Month 3 to Month 12
- Month 3: Core aromatherapy and hair serum listings were rebuilt around structured keyword clusters, immediately improving indexation and rank coverage.
- Month 5: Hair Envy crossed the 1,100-keyword indexation mark, with conversion up 22% as listing relevance and customer clarity improved together.
- Month 7: The redesigned storefront created a stronger branded path across complementary products, increasing cross-sell behavior and repeat-category engagement.
- Month 9: Brand search volume and category authority accelerated, with branded search sessions tripling as the catalog became easier to navigate and trust.
- Month 12: Vitality Extracts finished the year at $612K in Amazon revenue, held TACOS at 8.4%, and ranked in the top 1–3 positions across three priority subcategories.
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