Partner Case Study
From a hidden spiritual decor brand to a dominant gifting destination — built category by category.
See the Results
₹3.45 Cr+
Year-One Sales
+245%
Revenue Growth YoY
18.6%
ACOS (Down from 32%)
5.27x
ROAS Achieved
House of Wemy launched on Amazon India with a curated lineup of brass idols, sacred frames, pooja essentials, wooden mandirs, and spiritual gift sets. The products were premium — handcrafted pieces with genuine artisan quality, beautiful packaging, and deep cultural resonance. Their Ganesha idols, Sri Yantra frames, and Lakshmi sets earned loyal repeat buyers offline. On Amazon, they were invisible.
The spiritual decor and gifting category on Amazon India is crowded with low-cost mass-produced alternatives. Without strong keyword architecture, optimized listings, and a clear brand narrative, even a genuinely superior product gets buried. House of Wemy had the product. They needed the platform strategy.
The brand was being searched by buyers using festival-specific and occasion-based terms — “Diwali gift set,” “Ganesh idol for home,” “pooja thali gift” — but listings were not indexed for these high-intent seasonal keywords. Traffic was minimal outside of direct brand searches.
Amazon India's gifting category spikes 4–6x during Diwali, Navratri, and Ganesh Chaturthi. Without pre-positioned inventory, early PPC ramp-up, and A+ content tailored to gifting occasions, the brand was missing its highest-revenue windows every year.
Shoppers landing on product pages weren't converting. The listings lacked storytelling — no material callouts, no occasion-use framing, no cross-sell into complementary items like pooja sets and gift boxes. Premium pricing without premium presentation was costing conversions.
We mapped the full Indian festive calendar and built dedicated keyword clusters for Diwali, Navratri, Ganesh Chaturthi, Griha Pravesh, and wedding gifting. Listings were rebuilt around occasion-first language that matched real buyer intent — not just product descriptions.
Every major product received redesigned A+ content with material callouts (brass purity, hand-finish detail), occasion framing (“perfect Diwali corporate gift”), and a cross-sell module connecting idols, frames, and pooja sets into curated gifting bundles. Conversion rate improved significantly within 60 days.
Instead of running flat ad spend year-round, we built a surge-and-hold model — ramping PPC 6 weeks before major festivals, capturing early gifting intent, then holding organic rank gains through the peak. ACOS dropped from 32% to 18.6% while ROAS climbed to 5.27x.
₹3.45 Cr+
Total Amazon Sales
28,742
Total Orders (+218% YoY)
18.6%
ACOS (Down from 32%)
5.27x
ROAS (+81% YoY)
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